The next wave of phishing and impersonation attacks will not only be automated, they’ll be personalised, adaptive, and almost indistinguishable from legitimate communication. Generative AI is enabling deepfake voice, video, and text to target individuals and executives with precision.
“The rapid evolution of generative AI will enable more sophisticated phishing, social engineering, and identity spoofing attacks.”
— David Hatch, COO, Pathlines Pensions UK Ltd
“We’re seeing deepfakes and LLM-generated phishing that adapts to responses and creates hyper-personalised attack vectors.”
— Lisa Ventura, CEO, AI & Cyber Security Association
What to do: Invest in behavioural analytics, zero trust architecture, and employee education that includes deepfake recognition and response protocols.